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"Big" Models Not Allowed on FOX or ABC?

By msutrathada · April 23, 2010 · 0 Comments ·

There has been an on-going debate about plus size models vs "normal" models for years.

Here is yet another case in the debate...

Lane Bryant's controversial new lingerie ad will finally be airing on Fox, after three seperate attempts.

The women's clothing manufacturer had claimed both Fox and ABC objected to the commercial's content.

It is set to air on  April 28, during the closing minutes of the 9 p.m. edition of American Idol.

Though the commercial will now air on Idol, both the networks and Lane Bryant still seem upset. LB has accused the networks of bias against large-size women—and the networks have denied such claims, accusing LB of trying to milk a non-story for publicity purposes.

Nonetheless, we have seen a number of Victoria's Secret ads on Fox and ABC, so it is about time that some full-figured women get to be in the limelight!

We agree with Lane Bryant reps who said,

"There's no difference other than they're bigger girls."

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We feel that it's wonderful to have a commercial where the women look real and beautiful!

How do you feel about the commercial?

Rihanna Takes Back Control With NME

By msutrathada · April 11, 2010 · 0 Comments ·

Rihanna is among 10 different cover stars who will feature in a special edition of NME which hits UK newsstands during the wek of April 7. Each of the artists who featured on the covers give their assessment on where music is at right now and their vision for the future.

Here is the full list of artists who will feature:

1. Jack White
2. Florence And The Machine
3. LCD Soundsystem
4. Rihanna
5. Kasabian
6. Laura Marling
7. Foals
8. MIA
9. Biffy Clyro
10. Magnetic Man

"They might all look and sound different, but what each of these 10 cover stars have in common is that they are all at the forefront of 2010's breakthrough sounds,"explained NME editor Krissi Murison.

The magazine has been completely revamped with new front, features and reviews sections, plus an update for NME's iconic logo.

"This week’s special edition also marks the start of a new phase for NME," explained Murison.

"From our new masthead, through to the revamped news, Radar and reviews sections, this issue marks the beginning of a new era for the magazine. I can’t wait to see what music fans make of the new NME.”

To celebrate the special edition, Golden Tickets are being hid in copies of this week’s issue of NME. The five tickets will be hidden across the UK and in issues sent out via subscription, and will entitle the finder to two tickets to one of this year’s festivals including the Reading And Leeds Festivals, V Festival and T In The Park.

Your Public Awaits!

By msutrathada · April 4, 2010 · 0 Comments ·

Fear of public speaking is called glossophobia, and it is a phobia that affects many people across the country.

David Meerman Scott is a marketing strategist, keynote speaker, seminar leader, and the author of The New Rules of Marketing & PR, an award-winning BusinessWeek bestseller published in 24 languages. He is also the author of the hit book World Wide Rave and three other books. His Web Ink Now blog is ranked by AdAge Power 150 as a top worldwide marketing blog.

Drawing from his own experience, Scott has a cornucopia of information for the inexperienced public speaker.

Top Ten Tips for Incredibly Successful Public Speaking

By David Meerman Scott

1. Take it seriously. If 200 people are in a room and you speak for a half hour, you are taking up 100 hours of people’s time. I see many speakers "wing it" and it makes me feel sorry for the audience. Don't look bad.

2. Know the conference organizer's goals. You need to know the goals for being on the podium too. Why were you invited? How would the organizer define success?

3. Tell stories. When someone says: "Let me tell you a story...," you're interested, right? When someone says: "Let me tell you about my company...," is your reaction the same? It doesn't sound like a way you want to spend your valuable time, does it? Stories are exciting. Most presentations are dry. Open with a story. Tell stories to illustrate your point. It's fascinating to see an audience sit up and pay attention when you start to tell a story on the stage.

4. Nobody cares about your products (except you). What people do care about are themselves and ways to solve their problems. A speech is not about you; it is about your audience. You must resist the urge to hype your products and services. Even if you’re asked to speak about your company or your products, make it about your customers or the problem you solve instead.

5. Prepare and practice. Run through your presentation as many times as required so that you are completely comfortable with the material. You should know the presentation so well that you could do it without PowerPoint and without notes.

6. Don't use PowerPoint as a TelePrompTer. Slides are great for showing images, charts, and the like. Consider showing a short video. But definitely don't use slides to show bulleted lists of text. Yawn! Way too many people just read off their slides. Don't! PowerPoint is not a speaker's crutch; it is a way to illustrate your spoken point. By the way, some of the best speakers don't use slides at all.

7. Arrive early. There is nothing worse than a presenter fumbling with technology on a stage. Everyone becomes uncomfortable and it is nearly impossible to make up that bad first impression. You should plan to arrive at the venue with plenty of time to spare and go to the room at least one hour prior to when you go on. You may need to arrive much earlier if there are sessions before yours because you will want to set up and test your equipment and stand on the stage to get a feel of the room. Use the microphone to hear your voice. Get as comfortable as possible with the venue before people arrive (or when they are on a break). The conference organizer and the A/V people will love you for arriving early! And when you are comfortable with logistics, you will deliver a better speech.

8. Bring an electronic copy of your presentation. Having that backup is comforting.

9. Don't go long. When you build a speech and deliver it for the first time, it almost always runs long. Don't go over time! It's okay to end short because you can take a few questions, but running long makes the entire event schedule get out of whack. Worse, they may pull you off the stage, which looks awful.

10. Be aware of body language. If you are nervous, it shows. If you don't believe what you're saying, it shows. If you aren't having fun, it shows. And your audience will always react to your body language instead of your words.

Small Guys vs Big Boys in PR

By msutrathada · March 31, 2010 · 0 Comments ·

ECC read this article today by Mike Volpe about the secrets of social media.

We thought it would be great to share with you all.

Because social media has become so important to the public relations and marketing world, ECC recognizes that knowledge and experience of sites like Twitter and Facebook are only going to continue to be valuable skills.


Secrets of Social Media Buzz Marketing from CMO of Virgin America

Last week, I had the opportunity to hear Porter Gail speak about how Virgin America has launched and marketed a new airline with a much smaller budget than their competition. To build their brand and sales, Porter and Virgin America have used a clever combination of inbound marketing tactics like event buzz, cool content and social media interactions.

  1. Select Your Target Customer and Grok Them. Knowing that they were launching in only a few cities the first few years, Virgin America knew that they could not win the frequent business traveler who needs a huge network of airports and lots of schedule options. Virgin America decided to focus on a tech savvy and online-centric consumer, which made sense given their hub is in San Francisco and they serve cities like Los Angeles, Boston, New York and Seattle. Virgin America designs their entire customer experience around this consumer, from offering inflight wifi internet service to having touch screen entertainment systems to using channels like YouTube and Twitter to communicate with their audience and even having colored "mood lighting" on planes.
  2. Create Buzz Worthy Experiences. Virgin does not have enough money to compete with other larger airlines using outbound marketing (think of all the TV ads you see for air travel), so they rely on their customers to create content and share that content to build their brand. How do they get their customers to create and share content? They give their customers experiences worth talking about. They do everything they can to make the flight experience remarkable - the offer food on demand whenever you want - not just when the cart passes, they have power plugs at your seat for laptops and other devices, and a touch screen entertainment system offering music, TV and movies. Then they let the magic happen and the customers talk about those experiences.
  3. Connect, Don't Market. We've talked a lot in our webinars and in this blog about how it is critical in social media marketing to be a valuable resource, not broadcast the benefits of your product. Virgin America lives that to the fullest - they see social media as a communication channel, not a broadcast medium, and they use it as an opportunity to learn and improve about their product and experience, not a channel to pump out their latest specials. Looking at Twitter specifically and using Twitter Grade as a measure of impact, Virgin America gets 100 with 63,000 followers which is a strong presence. However, some of their competition got started earlier and pushed harder, and have achieved even more remarkable results: Southwest gets 100 as well but has over 1 million followers, and similarly JetBlue gets 100 but has 1.6 million followers.
  4. Leverage partnerships. When Virgin America launched service to Las Vegas, they did a partnership with the TV show Entourage, and got tons and tons of media exposure for free by cross promoting the show and their airline. And Entourage is a show that has a lot of viewership with their target audience of younger and tech savvy consumers, so the connection made sense. Other examples are a partnership with YouTube where they live streamed from one of their airplanes during a YouTube Live event, and working with Victoria's Secret to have an in flight fashion show.

    This article just goes to show how the "small guys" can compete against the "big boys."

    What do you think of the article?

    ECC wants your opinion!

    How to Hook an Editor for Your Press Release

    By msutrathada · March 27, 2010 · 0 Comments ·

    Karen Baxter's...

    Press Release Tips: Hook Editors with Strong Openings

    If you want your press release to get an editor’s attention, you need to get to the point as quickly as possible. Dozens of press releases stream into a newsroom every day. Most of them end up in the trash because an editor simply didn’t have time to read through the whole release to grasp the writer’s point. You might have a great, timely hook, but it won’t get noticed if it’s buried in the fourth paragraph.

    The two most important elements of the press release are the headline and opening paragraph. Assume that will be all an editor ever reads. By the time an editor has skimmed the first few lines, it should be obvious why your story will be important to readers.

    Some people prefer to tackle headlines last, because they’re often the most difficult part of a press release. I find writing the headline first helps me to focus while writing the body of the release. Here are some headline guidelines:

    Press release headlines should be short and catchy; usually five to seven words is enough. Make each word count. Use active verbs, staying away from “is” and “are.” Avoid fancy adjectives and adverbs all together. Take out unnecessary words like “the,” “an,” and “that.”

    Punctuation isn’t necessary. Definitely don’t use exclamation points, as they don’t make your press release look any more newsworthy. In fact, they can seem rather desperate and pathetic.

    Be specific. Instead of saying “ABC Inc. Creates New Jobs,” say “ABC Inc. Creates 340 Manufacturing Jobs in Fair Hill.” This gives an editor something concrete to grasp.

    Use a short subhead if you feel you have other important information you need to present up front. However, a subhead isn’t necessary on a press release.

    Like the headline, the opening paragraph to a press release needs to be enticing, concise, and to the point. In journalism, reporters often write using a format called the inverted pyramid. This structure calls for the most important information to appear at the top of the story. When you’re writing a press release, you should follow this same format.

    Imagine an editor is going to print your press release in his publication. However, he only has a very small news hole. Chances are he’ll start cutting away text from the bottom, so you’ll want all of the important information to be up top.

    The opening paragraph should be no more than three sentences, and should hook the reader immediately. It should answer the basic journalistic questions: Who? What? Where? When? Why? How? Focus on the main idea, not the little details.

    One of the worst (and most overused) ways to begin a press release is to say “ABC President John Smith today announced …” Obviously if you’re sending out a news release, someone is announcing something. Tell the news first, worry about attribution later.

    Finally, avoid marketing hype and sales jargon. Editors and reporters can sniff out a sales pitch from a mile away and they’re not interested in giving you a free ad. If they sense you’re trying to pull one over on them, chances are they won’t even bother reading your press release at all the next time.

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    Going Mad Hatter for Alice in Wonderland!

    By msutrathada · March 23, 2010 · 0 Comments ·

    OPI and Urban Decay's Alice In Wonderland-inspired products are awesome.

    Now Paul & Joe have designed their own line of cute cosmetics, but instead of going with the Tim Burton theme, they've stuck to the original Disney look... and we LOVE it.

    With the choice of the 'fantasy' or the 'daydream' theme, each set comes in a compact with blotting papers and a moisturising lip treatment.

    These items should be out now in conjunction with the release of the new "Alice & Wonderland" movie.

    Urban Decay “Book of Shadows Alice in wonderland themed collection.

    All of these products are great for advertising the movie!

    What do you think of them?

    Going Gaga for Video Phones!

    By msutrathada · March 15, 2010 · 0 Comments ·

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    Beyonce ft. Lady Gaga - Video Phone Music Video

    Off The Album "I Am...Sasha Fierce 2009 Deluxe Edition"

    What do you think of the video?

    ECC loves it!

    Sharp Suits, David Beckham and Good PR

    By msutrathada · March 11, 2010 · 0 Comments ·

    British soccer player David Beckham is on the cover page of men's magazine, GQ Russia for March 2010. Beckham was photographed by Peter Lindbergh in a dapper suit and fedora.

    Beckham is a perfect example of how some things (like sharp suits and good PR) never go out of style.

    Filed in: David Beckham
    Tagged with: Sharp Suits, GQ Russia, pr

    Are You Ready to Be On Oprah?

    By msutrathada · March 6, 2010 · 0 Comments ·

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    Are you really ready for PR?
    Marketing expert Whitney Keyes talks about how to know when you're ready to work with the media, including Oprah.

    Filed in: PR, Public Relations
    Tagged with: Whitney Keyes, Oprah, media

    Sarah Palin is No Longer Taking Questions?

    By msutrathada · February 28, 2010 · 0 Comments ·

    On February 25, Palin's longtime spokesperson and “adviser” Meg Stapleton announced her resignation, claiming she wanted to spend more time with her family.

    “Earlier this week I handed Governor Palin my resignation, effective the end of this month. While I had hoped to work together on so many more projects, time with my precious two-year-old has been further minimized with the whirlwind commitments of all things Palin,” she told the SarahPAC staff. “I have done my best to scale back but Isabella is now resorting to hiding my BlackBerry and she shouldn’t grow up begging for a mother to start acting like a mother.”

    Others who know Palin and Stapleton find that she will be deeply missed.

    “Meg has been deeply involved in all things Palin and instrumental in Sarah’s many successes,” Fred Malek, a prominent Republicanfundraiser and Palin friend, told POLITICO. “It’s hard to replace anyone so loyal, tireless, and effective, but the Palin phenomenon will continue. Meg has surely earned the privilege to devote more time to her 2-year-old daughter, but I expect she will continue to render advice to her good friend on key issues.”

    However, Palin has no intentions of hiring another spokesperson because she is  “comfortable speaking in their own voice.”

    Essentially, this means that reporters will have an increasingly more difficult time contacting Palin.

    What do you think of Palin's decision to go without a spokesperson?

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